Marketing

  • Successfully Launching Your Startup’s Marketing Campaign on a Budget

    Successfully Launching Your Startup’s Marketing Campaign on a Budget

    You have a great product. You have a fantastic team. Now let the world know and begin monetizing. What is the biggest problem? Budget. With an ever-increasing number of startups, it’s hard to get any attention without turning your entire budget over to a PR or marketing firm. However, with […]

    Read more »
  • How to Create Amazing Newsletter Campaigns… With No Coding Skills!

    How to Create Amazing Newsletter Campaigns… With No Coding Skills!

    Let’s face it, newsletters are an integral part of most truly effective marketing campaigns. Indeed, studies have shown that newsletters are one of the most effective strategies currently available to marketers. So what goes into making a truly amazing newsletter? First, it takes quality content. It also takes great design, […]

    Read more »
  • Which Social Media Platform is The Best for Your Brand?

    Introducing your brand on social media platforms can be intimidating. It’s your brand’s big debut on a platform and could increase your exposure by 89%; you want to make a good impression. Nervous marketers often take a shotgun approach – targeting as large a population as possible in the hope […]

    Read more »
  • What Bad Designers Know That You Don’t

    What Bad Designers Know That You Don’t

    Ever feel like you’re getting passed over constantly for new and exciting work by other designers who aren’t quite as, well, good as you are? Don’t worry, you’re not alone – and you’re not a bitter jerk for having those thoughts. It’s something that most designers will face at some […]

    Read more »
  • How to Build and Grow Your Personal Brand as a Freelance Web Designer

    As a freelance web designer, you are well aware of the strong competition out there. There is a large number of professionals offering the same kind of services that you do – not necessarily with the same quality – and, sometimes, for an outrageously small fee. And you might have […]

    Read more »
  • Why Fonts Matter To Your Brand

    Why Fonts Matter To Your Brand

    Without realizing it, we’re constantly being bombarded by advertising. Shop fronts, billboards, magazines and online ads are everywhere we look. With our modern world being so ad-drenched, how does a new company break through? Every day, new companies start up with the hopes of making it big, but how will […]

    Read more »
  • What Direct Response Marketers Can Teach You About Designing Pages That Sell

    What Direct Response Marketers Can Teach You About Designing Pages That Sell

    Direct mail marketers – and increasingly, designers – live and die by results. If the design is beautiful, but doesn’t sell – it’s scrapped. If the copy’s clever, but doesn’t sell – it’s discarded. Here’s a quick example: A few years ago, I advised a company that spent over $1 […]

    Read more »
  • Five Steps to an About Page That Sells

    Five Steps to an About Page That Sells

    Hey. Got time for a quiz? Don’t worry, it’s short. Just a single question. What do most web pros do on their own websites that makes me the saddest? Answer: Write a useless About page. The Proven Formula for Writing an About Page That Sells If you haven’t been reading […]

    Read more »
  • How To Write A Homepage That Helps You Sell

    How To Write A Homepage That Helps You Sell

    In the first post of this series I talked about “politely useless” content-stuff that’s not bad, exactly, but sure as heck not good either. I hate that kind of content, and you should too. You think it’s doing something for you, but in fact all it’s doing is driving away […]

    Read more »